I believe that you have heard enough praise from Tao friends. No wonder, which Taoren would say that their own things are not good? Would you say that the industries that bring benefits to you are not good? Today, let’s say something different, because there are some problems with Jianshui purple pottery, which is not worthy of praise.
Fierce market competition leads to vicious disordered competition. I believe that all the people who pay attention to Jianshui purple pottery have feelings. In Jianshui, it is not uncommon to see Jianshui pottery on the ground stall. Most of these potteries are made by family workshops. They are cheap, and there are no factors such as rent and labor costs. Therefore, you can buy a pot for tens of yuan or more than 100 yuan, which is said to be “not bad.”. Some people can buy these low-cost pots from the stalls, hang them online or take them to other places, and they can sell them for four or five hundred yuan.
The price is so high that tens of thousands of them can’t be moved. One room in Wanyao village and Zitao street is hard to find and the rent is very high. On the one hand, many people do not have the opportunity to rent a formal shop, so they can only set up a floor stand; while those who have a formal facade slide to the other extreme. Rent, wages, taxes and other factors make the cost of businesses rise a lot, so some businesses make up for it by raising the price of purple pottery. The retail price of a pot with a cost of more than 100 yuan is 500 yuan; the retail price of a pot with a cost of more than 200 yuan is 800 yuan; the retail price of a pot with a cost of more than 400 yuan reaches more than 1000 yuan. Such a price is directly in line with purple sand, but the work itself can not reach that price, which makes many Taoists “look forward to the price and feel disappointed”.
The quality of the pot decreased and the defect rate increased. Fierce competition has led to some practitioners with weak resources to adopt vicious competition strategy. As long as they have made money, they have a sales psychology. Therefore, the control over the quality of products is relaxed. All the defective and micro defective works are put into the market, and even deliberately cover up to deceive the customers who have just known Zitao.
Cost control is another reason for the decline in quality. At present, there is a lack of a large number of craftsmen in Jianshui purple pottery. The high skilled craftsmen have a high price. Many businesses turn to the second place and employ ordinary skills, but the craftsman can barely see the past. The labor cost is reduced and the profit space naturally increases.
The third reason for the decline in the quality of Jianshui purple pottery lies in the shift from individual studio to factory type mass production. Famous artists first won public praise by their own works, completed the original accumulation of capital, and then began to expand production, employing a large number of ordinary craftsmen, so the quality naturally declined.
Young ceramic artists are serious about their creations, but they are not recognized by the market. Jianshui purple pottery has developed rapidly in recent years, and a large number of young artists have poured into the industry. They have received higher education, some have received special ceramic training, and some have come from developed ceramic areas such as Dingshu town in Yixing and Jingdezhen in Jiangxi Province. They are full of innovative spirit and have strong artistic creation ability. However, when they seriously designed and produced works to introduce to others, they were not recognized by the market. Forced by reality, many works eventually became “cheap goods”.
Some of the young artists have their own beliefs and still insist on conscientious creation. However, it can be predicted that there is still a long and difficult way for them to go. Another part of the artists are “reformed” by market education, blindly pursuing professional titles and fame, and their creativity is greatly reduced, which may lead to the gap between the old and the new generation of Jianshui purple pottery artists and Jianshui purple pottery artists The further decline of the quality of pottery, this is particularly worth vigilance!